Manager – Business Analytics & Marketing

Job Responsibility

• Develop dashboards and reporting systems for sales performance, forecasting, pricing, margins, customer segmentation, and distributor insights

• Analyze zone-wise and sector-wise business performance, product mix, funnel conversion, and sales productivity

• Conduct competitor benchmarking and market intelligence across key product categories and regions

• Plan and execute monthly business analysis reviews with sales team and management with insights and action recommendations

• Create ROI measurement frameworks for marketing and trade-marketing investments

• Collaborate on brand storytelling, content strategy, events, product promotions, and industry campaigns

• Oversee LinkedIn / digital content performance tracking and improve conversion metrics

• Support the execution of technical seminars, distributor programs, and expos

• Design technical literature, case studies, and product launch plans

• Manage CRM & marketing automation workflows (Zoho Suite)

• Build dashboards & automation in Zoho CRM, Zoho Analytics, Google Analytics, Tableau, or similar

• Enable data transparency and cross-department alignment